Anna Walker — Financial Mentor, The Psychology of Money, Self-Worth, Money Blocks, Archetypes and More – #32

Elly Mac Profile Picture

by Ellie Goode

Listen: Spotify | Apple | All other platforms

Anna Walker - Financial Mentor

Does your self-worth define how much you earn?

Are you stuck in your “financial comfort zone”, earning the same amount, year after year?

Then you’ll enjoy this episode with financial mentor and money coach – Anna Walker.

Anna has a diverse background in the financial services industry, is a Certified Money Coach (CMC®), and is the driving force behind Bilancia Wealth.

As a financial mentor and money coach, Anna helps her clients see that their money blocks originate from limiting beliefs, usually formed in childhood.

She helps them break down their destructive identities around money, and together they unpack stories around money and self-worth.

We live in a world where financial awareness shapes our well-being in so many ways.

Money is the gatekeeper to safety, security, health, relationships, opportunities, and happiness (to a degree).

The stress of not having enough money (or wondering where your next pay check is coming from) can be a huge source of stress.

It can wreak havoc on your body and nervous system, keeping you in a “fight-or-flight” state.

Many people live like this and it impacts their physical and mental health, wellbeing, and quality of life.

We live in a world where you need money to survive.

You need money for food, shelter, clothing, health, and education.

But many people face challenges around money: making it, spending it, and hoarding it.

Anna Walker is committed to empowering individuals to become more financially self-aware.

We talk about Anna’s journey with money, including: what it was like to live in an environment with parents who had money issues growing up – and how this impacted Anna’s view of money (and her relationship to it).

As an experienced financial mentor, Anna explains the various money archetypes, and how these shape your identity around money.

She also explains the impact of societal norms on financial dynamics, and her practical advice for cultivating a healthier relationship with money.

Exploring Money Archetypes and Behaviours

As a financial mentor, Anna explains the psychological aspects of money.

Money archetypes = influential roles that shape our financial behaviours.

Anna walks us through the roles of the different archetypes, including Warrior, Creator, and Money Magician, and their associated behaviours and attitudes.

We talk about how to overcome common obstacles, negative beliefs, and apprehensions that limit financial growth.

As a financial mentor, Anna navigates listeners through specific techniques to reframe money limitations into stepping stones towards prosperity.

By changing negative beliefs into positive actions, Anna empowers you to unlock your dormant wealth potential and adopt a more successful money mindset.

We explore gender roles, societal scripts, and the relationship between self-worth and net worth.

Anna explains how to lay the groundwork for balanced money dynamics within relationships, how to build healthier bonds, and how to talk about finances with your partner.

Anna shares a lot of incredible, helpful information about money and how to shift your beliefs so you can make more of it (because we all want that, right?).

By recognising where your emotional blockages are around money, you’re empowered to take action and change your financial situation.

Connect With Anna Walker

Sign up to get notified of new podcasts here 👇

Ellie McIntyre - sex money and rage podcast

Ellie Goode Host of the Provocative “Sex, Money & Rage Podcast, Nervous System Junkie, and Plant Psychonaut 🌿

I created Sex, Money & Rage to talk about everything that’s taboo. BDSM. Plant medicine. Healthy Rage. Kink. Emotions. Boundaries. Money issues. Less thinking, more feeling. How to get into your body and silence your overactive mind.

Sex, Money & Rage provides straight-up, powerful nervous system tools to help you dominate life’s toughest moments.

All podcast episodes are located here.

Do you have 30 seconds to leave a 5-star rating on Spotify / Apple? 🤗

I mean… who doesn’t have 30 seconds, right?

Click here to leave a rating on Spotify.

Click here to leave a review on Apple.

And in case you need some extra social proof to inspire you to leave a review, check out these super nice things people have already said…

The title sucked me in and I am glad! I just found out about this podcast and I was very impressed! The interview style is very interesting (not your usual dry interview questions) and gives a lot of insight into the way the guest thinks and held my attention the entire time.

Dumpster Muffin – USA

First-time listener but definitely not the last…Sex, Money & Rage connects listeners to impressive people with fascinating experiences to share. SMR is authentic, thought-provoking and an entertaining listen.

Jack, USA

Thank you for creating this space for people like-minded to talk openly and and feel OK to talk about these things.

Beau, Australia

DISCLAIMER: The information provided in this podcast (and in the Sex, Money & Rage website) is for informational and educational purposes only and therefore it does not constitute medical advice. Please consult a medical practitioner or healthcare provider if you’re seeking medical advice, diagnoses or treatment. To the maximum extent permitted by law (including the Australian Consumer Law), we exclude all liability for any loss or damage of any kind (including consequential loss, indirect loss, loss of profit, loss of benefit, loss of opportunity or loss of reputation) whether under statute, contract, equity, tort (including negligence), indemnity or otherwise arising out of or in connection with the Site or the Content. For more information about our terms, click here.


Ellie GoodeHost00:04

Welcome to the Sex, Money and Rage podcast.

Anna WalkerGuest00:07 – Financial Mentor

You’re actually having to stand up for yourself worth and you know, knowing I am worth this. And I think again, as women, we’ve lived in this society for so long where we’ve been told what we’re worth, right, we’ve been told you’re at this level. You’re at this level and you know what I’ve learned, or what I’m learning. And look, the personal growth I know is tied up in my own self-worth around what I do and what I earn, and you know what I have and things like that, and you know that’s a reflection of kind of my own upbringing. But I learned that you know we we project on to what we think other. You know we are we’re projecting on to others what we think they’re thinking. So if you’re saying I don’t, you know I’m not gonna ask for a raise because I don’t think they’re gonna give it to me, well, you’re projecting that onto them and of course, they’re gonna mirror that back.

Ellie GoodeHost00:53

Welcome back to sex, money and rage. I’m your host, ellie. Thank you for listening to another episode. Today is all about money, which I’m excited for.


I interviewed Anna Walker, who is a certified money coach, a holistic wealth alchemist and founder of Bilance your wealth. So in 2020, anna took a sabbatical from her longtime career in financial services. She wanted to take some time off after working in a really demanding career and had been really going back and forth on what direction to go whether to continue climbing the corporate ladder or buy the bullet and step out to do her own thing and, honestly, she said, both terrified her. So she chose to bow out of the corporate realm and focused on restricting her health, her wealth and her family dynamics and connect with her in a calling which led her to start Bilance your wealth, her own company. She’s super, super cool. We had a super interesting chat about money and all different money blocks people have, how, how much trauma can play a role in people’s self-worth around money. We talked about some of the archetypes around money and the behaviors that people can bring on that can really get in their way. We’re making more money and, yeah, I really enjoy this episode, so I think you guys will too.


Before we jump in, please hit the subscribe or follow button and make sure notifications are ticked if you haven’t already. If you have done it. Thank you so so much, really appreciate it. It’s really cool to see the podcast growing, so the listenership is going up each month, which is really fun. So thank you to everyone who’s listening. If you have any recommendations, requests, questions that you want answered, you can email me at ellie [at] and tell me a story. I’d love to hear more. All right, let’s jump in and hear what Anna has to say. All about money, but what I guess inspired you to get into, say, financial mentoring or coaching? You mentioned you’re in the financial, corporate sort of world. What sort of inspired you to to get more into the emotional side of money?

Anna WalkerGuest02:50 – Financial Mentor

yeah, I think for a number of years I’ve been one of those you know not not so much searching, but the sense of longing within to connect with you know something more.

And and look, I’m very interested in human behavior and what drives us and makes us tick and, you know, always exploring ways to kind of bring more awareness to the, you know, to the parts of ourselves that need a little bit more, call it healing or shaping. And and I suppose, because money was my, so going back to, I guess, my original kind of the way I landed up in money the first place was, you know, my home upbringing was a lot of wonderful memories but it was the best way to describe was cycles of feast, of famine, and that was in love and money. You know, parents that were kind of together in a part on and off, and on and off, a dad who’s there and then wasn’t, and what back and forth. And similarly with money. We felt like we’d go through periods where we had all the abundance the world and then all of a sudden, you know, we couldn’t pay our mortgage. So I grew up in an environment which I felt in hindsight and this is only behavior, money coaching / financial mentoring that taught me this is I felt unsafe, that money and love weren’t stable, and so that drove me to a bit of a few things, a bit of a scarcity mindset, because it was always a bit of like get and hold on and survival, very much survival mode. I need to get a job, I need to earn my own money so that I don’t have to be in that situation. I don’t want to worry about money, I want to be able to have the freedom to go away on the weekend, to go out and have drinks with my friends. I just it was a bit of that survival and so, when I look at it in that sense, which then drove me to go into business, I saw guys at school that were, you know, dabbling the share market and I was like oh, wow.

04:29 Anna WalkerGuest – Financial Mentor

And also, I suppose, like there was definitely a lot of focus around money at home. I think, you know, I had a father who was always very money because it was Feaster Fam and it was. He had a lot of focus. I think there was almost a sense of, not a desperation, but you know, a real kind of, you know, was had friends who had money and talked about it in that way, like they have. It was always kind of coming up with different ideas, had a great career, but you know, I was coming with different ideas to like get rich quick and that sort of thing and so all these things. You know, they they kind of without your being aware and as they kind of manifest. And so then I saw guys at school that were in the share market.

05:08 Anna WalkerGuest – Financial Mentor

So I want to go into business, I want to run my own business, and I’m sure there was some truth in that in terms of my entrepreneurial and kind of idea nature, but but it wasn’t aligned with purpose. It was really just about I need money in order. So I can, you know, defeat these feelings of insecurity and I need to kind of, and I want to be like them, I want to have what they have. And so you know that, even though I went into kind of the financial services realm and I learned about financial planning and I learned about investments, and I had so much knowledge and you know, still to the states I’ve got a lot of like basic knowledge around how to make money, how to grow it, how to sustain it, and I know all the, I know all the theory, but what I realized is I kept going into these patterns of self sabotage. You know, either coming into money and spending it all making rash investments. You know, yeah, I was very much the.

05:56 Anna WalkerGuest – Financial Mentor

The archetypes that came through for me were very much the fool, the bit of the gamble, the risk taker, definitely the martyr, definitely the one that would go up and buy drinks for everybody and then ha, we’re having a great time and then feel like shit at the end of the day. You know, go home and like nobody left. You know, we all do that when we’re younger, but yeah and and yeah and just and getting carried away with ideas about things. So, look, I’ve realized over time that I just I have not made prudent decisions and and I’ve actually taken, I’ve either taken too much risk or I just haven’t had the information, I’ve been the innocent and what have you. So, as I’ve noticed those things played out, I’m like, well, that’s, that was the missing link.

06:30 Anna WalkerGuest – Financial Mentor

And that’s what this is all about is because it’s actually that practical side and, look, there’s lots of professional people that can help you with fancy wealth creation strategies but, in my view, the basics of money management, getting like the pillars into place and starting to make those decisions and put that action plan, that’s the easy part, like it really is, because that’s just the action, that’s just the doing. But it’s this hard part over here is understanding how you are so that when it does come to having to stick with those strategies, when things start to go you know fluctuate and and you know we’re in one of those times right now things are going to get more expensive, markets are going to go up and they’re going to go down. You’re not always going to make the best decision, but as long as you have that strategy in place and you have the resilience, the emotional awareness and resilience to whether it you’re so much more likely to to achieve your, your financial goals and also to be adjusting them in a way, you know to be really clear on what your goals are, that those what I call values, aligned goals. You know you’re actually setting goals that are aligned to how you want to live and you want to show up in the world, not according to how somebody else is telling you. So it’s always going to feel good.

07:33 Anna WalkerGuest – Financial Mentor

So, yeah, it was just my, I guess, my own journey, what I went through, understanding where my own self-sabotaging patterns were also the sense of lack of self-worth, not knowing, you know, feeling guilty if I wanted more money at work or not, thinking I could get that position. So I’d self-sabotage and just seeing these patterns play out. And then money coaching sort of help me, sort of identify that. And those are things I’m working, continue to work on, and now I feel like, geez, I wish I had more time on this side because, geez, I like I know what to do now, like I can just do it if I don’t get all the time in the world to maximize my own potential. I want to help other people, you know, I just want to help bring awareness so that they can, you know, start to address this earlier on and have a, you know, have a really great chance to to create the life that you know. Create a life by design, not by default, is what I would say yeah, that’s really cool.

Ellie GoodeHost08:20

I really liked what you said about the, the emotional piece of. You know you can have all the practices and things in place, but you know when I guess when she hits the fan you know the having the why, or having those emotional pieces in places, what’s going to keep you on that path, which I think, yes, is super, super important. And, like you say, creating, creating a lifestyle by design, and even you know figuring out, okay, what lifestyle do I want, and then how much money do I need to make that happen, rather than just thinking, oh, I need, I’m just gonna make this much money and then I’ll be happy and it’s like, yeah, is that really true?

Anna WalkerGuest08:55 – Financial Mentor

yeah, and you need to connect with that right. You need to connect with what’s important to you and go through that values piece. And yes, how much is enough is a really important question, because that then drives your strategy in your plan. It’s different for everyone. We all have different. You know. We value different things, we value living in different ways and and, yeah, amazing.

Ellie GoodeHost09:12

And so I know you work a lot with archetypes when it comes to money and money blocks and identities and things. Maybe we could sort of talk about a few of those different archetypes and how they present themselves. I’ll just go through a few of them and then you can definitely dive in further. So the first one was the innocent, sort of keeping the head in the sand. Then you have the victim what’s the point, you know, sort of where is me? And then the motto who’s very generous, sort of like a mother, but can transition into resentment. Then you’ve got the fool slash, the gambler, a bit more of a risk taker. And then you have the warrior, like you mentioned, very action oriented and successful. The tyrant, who tends to hoard money. Money is power and control.

Anna WalkerGuest09:55 – Financial Mentor

And then the creator is very purpose driven, lifestyle, freedom, not wanting to feel sort of greedy, and the money magician living in alignment with your truth so with the warrior if they they’re not really open to other advice, and so I think I just, you know, very protective and very generous but not always open to kind of the views of others, and so that can let them down. And then you have the overdeveloped warrior, what we call the tyrant, and if you think of Wolfsville, wall Street, that’s kind of your, your typical. You know that they need to hoard money. Money’s about having more. Its power and control isn’t necessarily aligned to purpose and to kind of values and what they want to achieve for them in a lifestyle sense it’s. It’s there’s this fear of not being enough and fear of losing, and so there’s this kind of tendency to want to hoard and accumulate wealth and assets. But, as I said, underlying that is usually kind of an undercurrent of fear and loss of control. And then the creator. I love the creator, artist type. You know the creator is that part of all of us that is really purpose driven and that, you know, is is just all about, yeah, contributing and giving and and so money, money is enjoyed for what it can afford in terms of, say, lifestyle, freedom, but there isn’t a strong connection. There’s still those kind of hidden beliefs of of money is. You know it’s material. I don’t want to be associated with with greed and money and materiality it’s. It’s this kind of this dual or almost conflict like relationship with money. And so you know their role is really to make peace with that, to see, well, wow, through, through kind of the expression, the creation and expression of my gifts in the world, I’m creating this amazing value which is beneficial to all of us. So it’s actually a great thing to be, you know, to be earning and making a recruiting value and making money in the world.

11:43 Anna WalkerGuest – Financial Mentor

And then the last one is the money magician. And it’s just you know the money magician is. So I say you know money through the attitude that you know, as long as I kind of live, operate and live in alignment with my truth and my purpose, and you know trust and faith, everything’s gonna come to me as as it should, right, so it’s that almost the yeah, just the, the very conscious relationship with money and wealth, because they don’t see it as necessarily the tangible money. It’s actually, again, it’s just the, the contribution and and sort of outward expression of purpose and value in the world that everybody can benefit from. So if you take those archetypes.

12:24 Anna WalkerGuest – Financial Mentor

If you took a little bit of the creator artist, who’s very purpose driven, and you have the magician who has the right, you know, sort of attitude and you know faith and trust and surrender to you, to the flow of kind of the universe and life and all things. And then the warrior who says, well, that’s great, I’m gonna take that attitude but put a really strong action plan and go and make sure I’ve got my bank account set up and that my debt is sorted and that I’m, you know, got a plan for it, for investment and growing wealth, you’ve kind of got the ideal mix. And so the I guess the road or the pathway of money coaching is to take people on that journey to allow them to connect with those parts that that need that bit of refinement and to help further, you know, temper those kind of more challenging energies and then and start to enhance the more powered, the more empowering ones.

Ellie GoodeHost13:12

And so I think you might have just mentioned it, but the sort of optimal Archetypes that you want to tap into is did you say it was the warrior, the creator and the money magician?

Anna WalkerGuest13:22 – Financial Mentor

Yeah, yeah, we always sort of say you’ve got kind of your warrior in the driving seat, your magicians next to them, because the warriors taking the action mission next time and the creators kind of in the back going. You know, this is where this is where I think we should go. So yeah, it’s just a little bit of an analogy.

13:36 Anna WalkerGuest – Financial Mentor

To sort of sum them up, yeah, yeah, that’s really cool Talk, maybe a little bit about I’m doing it just Knowing kind of, I guess, the archetypes and having it sort of how that can sort of play out. Maybe just some of the kind of top money blocks that might pop up? Totally, yeah, of course. And so, and actually I’m just gonna make a couple of notes here this morning on this, let me just pull down. So I’d say, first of all, so some of the signs that people might have Actually, no, let’s start with the blocks and then some of the signs that they exist, so some of the things that can, I guess, prevent us or Come in the way of us.

14:12 Anna WalkerGuest – Financial Mentor

You know, I talk about sort of unleashing your wealth potential and that’s through, you know, connecting with your values and your mission and your purpose in life and generally, but also, as that relates to money, so that’s and what might come back to that around the importance of connecting with your values. But some of the common blocks that that do this are, you know, our beliefs, that our belief system is number one. So, whether it’s I have a lack of belief in my ability or my, my what’s the word? My right, I suppose, to earn and have lots of money. It might also be what I perceive to be a lot, because I’ve grown up in it in an environment where there, you know, there’s been more of like, maybe more of a scarcity mindset, and so to me, you know, a hundred, say, a thousand dollars is a lot of money, whereas in another area, like a million dollars, might be a lot. And so, as we know, you know, knowing where our I guess our belief system is, we often don’t actually move through that unless we actually believe it to be possible. So your beliefs are really, really, really number one and we do a lot of work around sort of how to reframe any beliefs that may be limiting people financially and also negative beliefs around money, so associating money with, with greed or you know I have to work harder, and those sorts of things. So it’s really looking at the how those things might be Presented in kind of a more of a negative and a limiting context and how to reframe them.

15:29 Anna WalkerGuest – Financial Mentor

Also, fear, you know, fear of if I have more money, people might think about, look at me differently, or, as I said before, you know, I might have to work so much harder I’m gonna be stressed out. So fears relation to money or if I have lots of money. You know, I just saw my family go through this, so I’m afraid I’m gonna get it and I’m gonna lose it all. So what’s the point and these are often when I’m talking about these blocks these are usually hidden, these aren’t, these aren’t conscious to us. And again, just kind of to give a little bit more context around sort of the money psychology, you know, when we’re, most of our kind of Decisions around money are kind of driven by that emotional center which drives kind of 75% of our decisions. There’s really only five to 10% that are being, that are that are kind of actions, that decisions and actions are being driven by that logical thinking center. And that’s, you know, most things as we know. But that’s the whole purpose of this is like helping us to bring awareness to, to those kind of those unconscious, hidden blocks that are sort of standing in our way. The third block might be just lack of taking action and this is, you know, procrastination. And that’s why you know developing that warrior is so important is getting clear on our goals and what it is that we want to do to move forward, and putting you know some framework around that Negative self-talk which is up there with kind of your negative beliefs. But just, you know that was stupid. You know I, what’s the point in going for that promotion? I’m not going to get it. They’re going to hire him or her, that sort of thing. Negative emotions towards others. So you know there’s a lot of Without even being aware necessarily, but projection around. You know, why are they so? Why are they in that role? They don’t deserve it. Or you know why should they have that nice house or car, whatever it might be? But negative towards others? Again, we’re sort of when we are. Yeah, I guess it’s just creating kind of a negative energy field. Right, yeah, for abundance. So it’s just sort of pushing that abundance barrier sort of further out.

17:29 Anna WalkerGuest – Financial Mentor

A set of voidants already, that’s a very obvious one. It’s just too hard to stick my head in the sand. Also, not asking for help. So and this is very market like is just, I can do it all my own. So you know, I’ll just sort it out when actually it probably it might make sense to ask for help. Get a money coach, get a financial advisor, talk to your partner, you know, find a, find a group of people that are interested in learning more and talking about money, worshiping money.

17:54 Anna WalkerGuest – Financial Mentor

So this is your, you know, your tyrant Type, and that’s just again. It’s not aligned with purpose and values, and so the universe is just simply not going to respond in the way that we want it to Holding money similarly, so I don’t want to spend anything. Think about Scrooge just going to keep all my money in my coins here in the office. Who’s that going to serve? You know nothing. Money is to enjoy. It’s here to create. It’s reflects our you know, the expression of our kind of gifts and talents and our, you know, creation of value in the world is there to be enjoyed. That’s, that’s its purpose. Otherwise, you know what’s it for?

18:24 Anna WalkerGuest – Financial Mentor

Lack of gratitude is a huge one, and so gratitude is a big piece of the pie, as we know. In all. You know a lot of mindset practices, particularly in money, and you know little things like when you get paid and you know I’ve just re-entered the corporate realm and I can say having money, regular income, hit my bank account like I’m very great, I’m very grateful, you know, and sitting there and taking a moment to just kind of, I’m very grateful, you know, and sitting there and taking a moment to acknowledge that and go Wow, you know, thank you, this feels really good and and sort of inviting more of it into our lives, having very unclear goals. And so there’s two elements to this Not yet absolutely not having unclear goals, because again the universe reflects back to us that you know what we are putting out and if we are saying I’m not really sure, or it’s this or it’s this, doesn’t really know how to respond. So we have to be like the warrior. We have to be really clear on what it is that we’re out to achieve. How much do we want to save? What is it that we want to do with our money? Is it that trip? Is it? Is it to? You know how much do I want to be able to give to this organization? Or you know what’s the? What house do I want and where is it? So just being very clear about what we want to do with our, with our, with our money, not taking responsibility.

19:36 Anna WalkerGuest – Financial Mentor

So that’s also kind of the victim archetype a little bit, and also the innocent little bit up there with avoidance, but really just you know, hands off sort of approach, somebody else can deal with it, yeah, and I think that’s that’s kind of the main, the main ones. I said negative beliefs in my, you know, money is evil and wealthy people are bad, so those sorts of things. So those are kind of some of the main blocks, and I think also for entrepreneurs. When I just wanted to mention was was kind of bargaining with the universe, a little bit the kind of if, when then, and look, this works with children, and I will do that. You know, it comes down to that analogy of around. You know, be, be the expression that you want to be in the world. You know, be the change you want to be in the world, do act in alignment with that, and then you’ll have everything you want, but rather than the other way around. So so that’s a really, really important one, I think, for people in business and entrepreneurs to consider.

Ellie GoodeHost20:39

It’s really yeah, it’s really interesting, just especially the part you mentioned about oftentimes the limiting beliefs or the blocks are quite hidden under the surface and so it can take time to sort of, yeah, figure out okay what, what’s going on here, because you can’t really correct a belief unless you know sort of what, what it is first.


So, yeah, it makes a lot of sense. I really liked the I mean, they’re all good, but the taking responsibility piece. I know I know for me like I would play small. You know I never really would ask, you know, for a raise when I, when I used to work in in the corporate sector and and just you know, once I started taking responsibility and just asking for what I wanted and started, just I think for me it was a big part of it was seeing seeing my own value and seeing the contribution I was making, and then you know, just being like, well, this is what I think I’m worth, I’m going to charge this and then if people don’t see that value, then I don’t think I want to work with them, and that really helped me to step into it and then people started paying me, you know what I wanted. So it’s it’s really yeah, it’s really interesting about like shifting those beliefs and and taking that responsibility as well. Yeah, it’s really important.

Anna WalkerGuest21:47 – Financial Mentor

Absolutely, and I mean that’s, you know what you’re talking about. There is a couple of things, and one I think is just having those really firm boundaries and those can be really hard to implement because you’re actually having to stand up for yourself worth and you know, knowing I am worth this, and I think again, as women, we’ve lived in this society for so long where we’ve been told what we’re worth, right, we’ve been told you’re at this level. You’re at this level and you know what I’ve learned or what I’m learning. And look, this is this is daily practice. You know not, but I just want to make clear by all means, I haven’t mastered all of my money. You know fears and limiting beliefs. It is daily practice, which is why I love this work, because a lot of my personal growth, I know, is tied up in my own self worth around what I do and what I earn, and you know what I have and things like that, and you know that that’s a reflection of kind of my own upbringing.

22:29 Anna WalkerGuest – Financial Mentor

But I’ve learned that you know we, we project on to what we think other. You know we’re, we’re projecting on to others what we think they’re thinking. So if you’re saying I don’t, you know I’m not going to ask for a raise because I don’t think they’re going to give it to me. Well, you’re projecting that onto them and of course, they’re going to mirror that back. It’s like the universe. It’s going to mirror back what you were thinking and what you’re feeling. We always say external kind of external bank account, bank account follows internal bank account. If you project on to your you know, wherever you’re working, or on to the universe that I’m worth this and I’m going to get this and not get that sounds not the right language, but, you know, aligned with my purpose, I am, I feel I’m valued at, I’m worth this, then people are going to see that and they’re going to respond to that and that’s what you’re going to get back.

23:13 Anna WalkerGuest – Financial Mentor

So I think we’ve also we’ve so often been caught in this trap of I’m afraid to ask for the raise, I’m afraid to ask for that promotion. They’re not going to think I am actually. It’s you that doesn’t think that you can. It’s you that doesn’t think that you’re worth it. They’ll believe whatever you, the energy that you emanate about yourself and the value you project is what people are going to see. So, but that takes practice, a lot of practice. Yeah, encourage really yeah, totally, totally.

Ellie GoodeHost23:36

And so I guess for, say, people listening who perhaps identify with this and go, yeah, I’ve got these money blocks, or I’ve got these archetypes like how do I, how do, how do I move forward? What would you sort of how do you help people sort of move forward from from that?

Anna WalkerGuest23:51 – Financial Mentor

yeah, so that I mean there is, as I said before, that each person is kind of a bit of a tailored plan for for everyone, depending on what they’re dealing with. But let’s say you’re a so if I kind of put it more into practice him, so say, if you’re somebody that just can’t, that has, because of that, that full archetype and you know, maybe when you’re younger you missed out and so now it’s all about kind of experiencing life and having it all. Now you know there might be. There’s number one I would say to people is is on a practical side, is everybody should have like set what we call a segregated bank account structure. So developing good money habits, bank account structure means you know that you you, depending on how you earn your money, when that money comes in, you have this. You know you have another account which or maybe two, three or four accounts, depending on what your priorities are you know for savings, for bills and living might be for that longer term goal and you have those account set ups that when the money comes in, a certain amount is automatically funneled to them. It takes away the temptation. The money hits the account, it’s gone. You don’t actually have to make the decision. It kind of removes that, that impulse from you. So that’s one thing that I think all money types can do when we’re trying to develop good habits and savings. Because, yeah, so that’s that’s definitely number one, because it’s a lot easier to save money than people realize, and I’ve learned this as well. You know, putting $10 away each week, start with that, start with, then move up to 100, sort of build that and just realize that actually I didn’t notice nothing in my life is actually changed. That is one thing.

25:24 Anna WalkerGuest – Financial Mentor

If you’re somebody, as I said also, that tends to overspend starting to like I always advise people put a minimum threshold. And if you’re an entrepreneur that likes the money comes in and then we like to go out and spend it, set a minimum threshold for which you want to keep in your bank account and never let your money go beneath that. Use that as your trigger point and then keep building on that. Once you know that that’s possible, keep building, because it’s kind of like you’re mentally or what’s the word? Energetically you’re kind of raising your own financial ceiling glass ceiling. You’re just pushing it further up and your self-worth is going to move along with that. For some people it might be a matter of paying yourself first. So if you’re a martyr that tends to spend on everybody else, it’s like my money comes in. This is my kind of my fun account. But I’ve got this account over here where I always pay myself first and then I pay for bills and holidays and all those sorts of things. But it’s actually building that sense of I am worth it and I deserve it. So and so that you don’t be the one that you’re not missing out and feeling resentful that at the end of it, what else would there be? You know the beliefs, as I said, understanding.

26:38 Anna WalkerGuest – Financial Mentor

So a little exercise that I get most people to do is to, at the beginning, is to list out kind of their top sort of five beliefs around money. Just write phrases around what it is that you, how you associate money or what you associate it with, and then go through that exercise of challenging those. So how is that showing up in my life? Where does it actually come from? Is that like an inherited belief or a conditioned belief? Or is it mine? What if I was to rewrite that in a way that was more empowering?

27:06 Anna WalkerGuest – Financial Mentor

So, for example, I’m not worthy of having a lot of money. I might be. You know, when I make lots of money I can create. You know, through my work I create, you know, a wonderful kind of impact and you know, in the world. Or you know just something more simple would be you know, money. I’m not here to like, abundance isn’t something I need, abundance isn’t something I earned, it’s something I claim. You know we all come into the world with a right to kind of infinite abundance. So we’re actually reclaiming that rather than earning it.

27:43 Anna WalkerGuest – Financial Mentor

So beliefs taking through an exercise of reframing beliefs is really really useful. And then money mantras. So you know I’ve got pages of you know things. Like you know money is, yeah, just really positive kind of affirmations around money. So definitely you know practicing those meditations around sort of energetic things. So there’s lots of practical things. There’s a mixture of, as I said, kind of the more sort of spiritual and mindset things, and then there’s more around the practical things, around what they do to in order to kind of start to build up their get the more kind of clarity, confidence and control around their money in the external world. But it really does start, as I said, with that kind of internal side. So that’s kind of a number of things. But you know, I know that was a little jumbled around, but there’s, dependent on what you’re dealing with, there’s kind of a tailored plan for each person.

Ellie GoodeHost28:37

Yeah, for sure that may sense. It reminds me of a book I read a couple of years ago. I think it was called Wired for Wealth and it was all about getting beyond. Like everyone has their own financial comfort zone and what they’re used to and what feels normal, and so it’s sort of a similar thing of you know, working through your beliefs and restructuring them. You know, to move beyond a financial comfort zone and that might be earning a certain amount, like a high amount of money, or it might be earning a low amount of money, like you’ve got your financial comfort zone and then you’ve got you know on discomfort on either side of that. So that was really helpful, I think, just to be like, oh okay, like there’s a reason I’m feeling this way or whatever. And even what you said about the starting small with the $10 a week into the bank account.


It reminds me of Atomic Habits by James Clear of just yeah, such a great book Just setting those habits in place and then, once they’re in place, you can build them, like you said. I think is really important. Yeah.

Anna WalkerGuest29:33 – Financial Mentor

I recommend everybody read that book. Another book I suggest everybody read is and it’s very old school, it’s very written by men blah, blah, blah. But like the original Think and Grow Rich, that kind of just tells you, you know how you, you know not to go too off tangent, but you know how we literally have the power to kind of bend reality and financial reality into our favor. So Think and Grow Rich is a really great one and Atomic Habits for any type of habits, you know, whether that’s health, relationships, money, everything. But yeah, absolutely, I was also going to say for entrepreneurs or people that are kind of that, more love to play with money, whether they’re the hoarders, the accumulators, the whatever is.

30:06 Anna WalkerGuest – Financial Mentor

Gamification is kind of another thing.

So setting money kind of gains and goals, and it might be something like you know, if I earn this much by this state, then I get to, you know, immediately I get to go on a trip or do something.

So it’s setting themselves up for success by allowing themselves to indulge in that sense of reward. But, you know, giving them the challenge which really, really stimulates them. So you know, there’s all sorts of different ways of depending on your type and also, I’d say, somebody who is more the creator kind of artist type or they’re very kind of, they relate with, they’re more sort of interested in like a social aspect of money. You know they might want to do things like with people. So if they want to, you know, in terms of wealth creation strategy, it might be kind of investing in a cooperative or you know anything that’s got like a social impact or a purpose. So it gives them a reason to be, you know, wanting to kind of invest and move their kind of their wealth dial forward. So yeah, it really comes down to archetypes and personalities and how we relate to others.

Ellie GoodeHost31:05

And I guess to like, by understanding what archetypes you have inside of your sort of tendencies, you can then figure out okay, these are my weak spots. And then here’s some goals to really counteract that, versus just going in blind. You know, like you’re saying with the entrepreneurs and the gamification and reward system, you know, by knowing your archetype, I imagine it’d be easier to then, you know, set goals that really motivate you based on your behavioral tendencies around money. Yeah, yeah, that’s cool. And so I guess, for someone who say, someone who’s parents thought of money, or someone who doesn’t believe I’m not worthy of money, what like? So going through this process, like how long would it take? Or I’m in my very per person, but what are some of the results you’ve seen in people when they take charge of their money beliefs and overcome these money blocks?

Anna WalkerGuest32:05 – Financial Mentor

Yeah, look, I mean, as I said at the very beginning, going on this journey and, you know, going into the behavioral side, it can be quite an emotional experience. There’s lots of stuff that comes up, lots of childhood traumas and lots of kind of negative experiences to which, you know, people haven’t necessarily connected with it well, so, look, it can get quite deep work. So through that process, you know, obviously and there’s certain areas which I wouldn’t necessarily go into because I’m not qualified, but you know, if we get there, that’s that I would obviously refer them elsewhere. But going through that is a. The benefit of that is not just that we bring newfound awareness to kind of their own relationship or lack of relationship with money. That then allows them to make a more conscious plan for how they will overcome and kind of navigate some of the blocks like the feast or famine cycles. You know, money comes in, it goes out, or just never getting above a certain amount or never earning above a certain amount. So, as they bring awareness and then the strategies are put in place to start working with those, the benefits are not just that. Yes, they start to get a bit more control. You know, I think about one entrepreneur I worked with and I was just gonna say that the benefits are extends beyond money because there’s also this official emotional healing that’s happening along the way. It’s awareness across all pillars, as I always say.

33:29 Anna WalkerGuest – Financial Mentor

But you know, for an example, an entrepreneur, a friend of mine, she’s just, you know, very social impact driven, but she grew up in a very in a real sort of environment of scarcity and lack. You know, to the point that there were times where you know her and her mother were sleeping in a car for days on end and literally, you know, her mom was withdrawn and you know, just couldn’t connect because she was obviously had her own sort of, you know, emotional blockages and traumas and I’m sure it didn’t feel like she was being the best mother she could be and so therefore kind of withdrew love in a way, even though she obviously loved her child very much. So this, you know, this person ended up, you know, being conditioned that and also she was also sort of felt in way she was deprived of certain things. There was a bit of guilt. You know there was guilt if there was a need for anything or if she had money or spent. So there was always this kind of sense of I’m not worthy or there’s guilt and shame attached with me actually having anything.

34:28 Anna WalkerGuest – Financial Mentor

So as she goes out into the world and becomes this wonderful entrepreneur with all these ideas and creating, you know, amazing, you know a wonderful impact for other communities, it was that scenario of whatever came in was going out. So there was never money for her because there was this deep seated sort of, you know, fear of, Well, lack of worthiness, I suppose a lack of value and worthiness around having and creating her own money. It was always for other people, it was never for her, so it was always just given away, and so that would limit her ability to kind of grow her business to the way that she needed to, because she actually needs to have money in the bank account for her own living and for her own family, but also she wants to continue to kind of grow and expand in other areas. So look at that journey with her. She’s expressed to me and there’s other examples. This is kind of an extreme example, but that was just a really, really profound experience to go back and to be able to connect kind of the early childhood, what she went through with, her kind of current financial circumstance and why she was finding it so hard to kind of move beyond that because she hadn’t connected with money in a healthy way, she hadn’t determined her own sense of self-worth and value in this world. It was always about everybody else because she was yeah, that’s how her experience growing up. So now one of the things we started with her was set that minimum threshold when the money comes in, set it aside and then do whatever you want with the rest of it, but just start there and get used to having that. It’s like it’s almost.

36:00 Anna WalkerGuest – Financial Mentor

My old coach talks about increasing your financial, your energetic, cash maximum, moving that up a little bit or polish. You talk about frequency. I talk about elevating your financial frequency. And as you get used to that level, then you’re ready to push to the next level. And it’s not overnight, it’s a series of steps. And so when I also say, look, this work, it brings awareness so we can start to build those habits.

36:24 Anna WalkerGuest – Financial Mentor

But how long it takes to build and sustain those habits is varies by person, as I said, even with me it’s I have to continually bring my awareness back to this work so that I can sort of see how I might be feeling in a situation in relation to money or an investment or earning, and then what I’m doing, my impulse to kind of spend or not spend, or how I’m feeling towards somebody else that has more money or more assets than me, that type of thing.

36:52 Anna WalkerGuest – Financial Mentor

So it’s constantly bringing your awareness back so that you can then just make more conscious and more aligned choices moving forward. But it’s continual work. As somebody said, the traumas that we go through, the experiences we have, whereas I think it’s an atomic habits, actually, he said, once you learn a habit, it’s never forgotten. So it’s like any experience in our life it’s always going to be stored in us. Yes, we can, we apply practices to shift that energy into temperates hold on us, but it’s always going to be there. So there’s always going to be that risk of falling back into these patterns of financial self-sabotage, unless we continually come back to the work and continually bring our awareness to where it hasn’t served us.

Ellie GoodeHost37:33

It’s really interesting, especially about I think traditionally it’s spending gets such a bad rap. Shouldn’t spend so much. They should be better with managing your money. And I think, like you mentioned, of this woman who spent it on everyone else, or people who don’t, who save too much and then don’t enjoy their money, and so it’s almost like it’s everything in balance and the more we try and control money, it’s almost like our emotions just really dictate how we spend our money and so if we’re not regulated, yeah, Absolutely.

Anna WalkerGuest38:14 – Financial Mentor

You touched on that and it’s funny. This has been in conversation with a few people this week. But I’ve been noticing my eight-year-old and he’s going through these big emotions now they just go through different waves of and they just become completely unregulated and I can either sit there and get into power with him but they talk about power versus force or I can try and regulate myself and stay calm and try to discharge that energy with my own sense of calm and look for the opportunity to understand and connect with him so that then we can move on from there. But as I was going through this, I was just like you know what?

38:54 Anna WalkerGuest – Financial Mentor

Everything in life money, relationships just work. It’s all about learning to ride these waves of emotions that we have, but in order to ride them, we need to actually be able to recognize them, and so that’s what we say. Like 80% of this work is around getting to understand ourselves and the patterns, the beliefs and the manifestations of beliefs and patterns and behaviors that we’ve inherited, to see how they’re playing out in life, because that’s really where the work is learning to self-regulate and learning to navigate those emotions and in order to be able to make better choices is really kind of what it’s all about. So, yeah, talking about just surfing the life of emotions really day in, day out, and that never changes. I don’t think yeah.

Ellie GoodeHost39:42

It is, yeah, and, like you said, you know, it’s sort of it flows into every area, not just money, like into, like said, relationships and business and everything it’s, you know, and it’s, if we don’t give these emotions a voice, or if we don’t kind of give voice to these experiences that we have with my children that, you know, shape our beliefs around money or around work or around you know anything, then they’re just going to continue to dominate us until we kind of go into them and explore them, you know, with curiosity, and be like, oh, like I wonder where that came from, or yeah, it’s, it’s really interesting. Yeah, yeah, and I was going to say.

Anna WalkerGuest40:20

There’s another thing that sort of come up for me in the last few weeks and this is you know, we can dive into money and relationships a little bit if you want, yeah, but you know I probably an example, example look, it’s within somebody that I very much care about is is, you know, in a relationship with somebody and I’ve really been kind of observing the, the kind of the relationship and the financial dynamics in that relationship and trying to understand how these kind of patterns play out. And you know this is going to be really relevant to a lot of women out there and, and you know, really anybody that’s in a relationship where one person tends to have much more kind of control over, over the money. And so what I’ve observed in this relationship is because these two people have had very different trajectories. You know he’s had a, you know, very linear kind of career and you know progressed over time to be earning very, very decent money and creating sort of wealth and a plan. And she’s had a lot of setbacks in life like health setbacks and things that have kind of prevented her from being able to kind of earn, you know, fulfill her career objectives and and earn money in the way that she’s wanted. So, whilst they kind of started out here together, they’ve gone on this journey of life and financially, you know, he’s moved up that echelon and what’s happened in that process and which is very common, is then the power. The balance of power in the relationship shifts.

41:39 Anna WalkerGuest – Financial Mentor

And what I’ve seen in this is and you know, despite having a child and you know her enormous amount of time and investment in kind of the family. Because we as a society I guess this comes back to the society how we’re, you know, how we’ve been conditioned because we tend to value what we can see, which is the house and the car and the trips and the material things you know he’s bringing home, kind of the money that pays for the kind of the lifestyle we tend to put more. You know, without being aware we’re putting so much value on that and what we’re not necessarily, because it’s so visible and it’s more immediate. And yet on the other side, what we’re not necessarily valuing is this kind of investment in kind of nurturing. You know the next, you know little souls like you know she’s at home, kind of looking after the household and looking after the people around her and kind of nurturing and investing time into, you know, the little person who’s going to grow into be a great human being and, to use the title, the analogy of the Titanic, like you can’t necessarily see the immediate rewards of that. That’s something that takes place over time as these little humans develop and who they become in the world, as they start to fulfill their own potential.

42:48 Anna WalkerGuest – Financial Mentor

But what’s that’s done is over time is because you know the financial imbalance has been so strong and you know he’s someone very, you know, got those kind of more warrior, tyrant tendencies to like have control and make all the decisions and kind of hand the money out according to what he thinks is you know enough the confidence on this side has waned in terms of her own self worth and her own, you know sort of what she’s, you know what she’s doing in the world and her contribution and and so the relationship dynamics have started to, you know, have really started to pull apart or separate. And you know I kind of keep thinking like geez, if things were financially balanced between them, would they really be having these issues? Like, actually I don’t think so, because there would be sense of more balance. So how is it that we are? It’s just a real sort of point of contention for me around as a society, do we need to kind of start applying that lens more broadly, that you know money isn’t. You know money is, it really is just kind of it’s. Money is like an outpouring of our, of our own kind of energy and and attention is in the world and however that manifests, and whether that’s through, you know, buying clothes in a car and going on holidays or it’s actually, you know, raising really whole, you know conscious little human beings, we need to shift our kind of value set on that or really bring attention to what, what, what we value, because ultimately that is what going to yield more than this, that is more, you know, got more longevity to it. So so yeah, that was just something I thought for women to just bring attention to.

44:22 Anna WalkerGuest – Financial Mentor

If there’s this feeling of, or a lot of people, not just a gender thing, it could be anyone but if you’re in a relationship where these dynamics of playing out might really be time to kind of just bring your own awareness, to start challenging your own beliefs around you know, your own sense of self worth around what you’re contributing and, and you know, is there, I don’t know, is there scope through, you know, having that conversation of starting to bring more awareness into the relationship around. You know the values and the contribution, both on the. You know the material and the. I guess the tangible and the intangible side, because it does like money can become when this imbalance plays out there’s. You know it can be and I’ve seen in my own family as well, with my parents. You know that that is often kind of the root cause of a lot of, you know, separation and conflict in relationships.

Ellie GoodeHost45:15

Yeah, it’s interesting, definitely the money piece in relationships. Do you think it’s because people identify so much with how much they earn? You know that that becomes very much a part of who they are, and so if they’re with someone who doesn’t feel aligned in terms of how much money they make or, like you said, they’re not valuing the raising of a child or children, that that that’s the cause of the disc, like of the clash, or what do you think? Yeah, I think one of the big.

Anna WalkerGuest45:43 – Financial Mentor

I mean, one of the big things is that we have is that we, without being aware of it, is so many of us we tie up. Our kind of, our sense of our self worth is tied to our net worth, and so I am more because I have more. I am more because I do more. You know it’s that and we’re and again, we’re not even aware of it because if you strip all of that away, if you strip away your income, if you strip away your house and your clothes and all those things you’re standing in a field with, you know they’re naked.

46:09 Anna WalkerGuest – Financial Mentor

Who are you? Right, because, and so we can tend to put these, these kind of layers around us, around the things that we’ve done and we’ve accumulated, and so that’s so that, yeah, that’s that’s one of the biggest sort of one of the biggest blocks around you know, creating and and and and, I guess, attracting more abundances, because we’re so tied up in in our sort of what it is that we have and how that reflects our self worth, rather than you know, looking at the, yeah, just who you are as a person, what it is that you value, and how you’re showing up in the world and how you’re, you know, impacting the lives of others and contributing to, to the whole. So, yeah, that’s it. That’s one of the biggest, one of the biggest blocks to money blocks that there is.

Ellie GoodeHost46:56

It’s interesting. I talked to my brother and I do a podcast sometimes together and a question came in from a man actually, and he, he earns less than his wife. His wife actually earns a lot more than him, and so that was causing some issues in their relationship because it was sort of challenging, I guess, those traditional stereotypes of the man earning more than the woman, and in this case it was reversed and so, you know, she was kind of putting the hard word on him to earn more and it was causing, like causing some disconnect and so, yeah, it’s interesting just how the scripts can really play out and just just how much what people earn like I mean, it’s just a number about what what people earn can really affect, you know, relationships.

Anna WalkerGuest47:38 – Financial Mentor

And there’s two things that I was going to. Something that comes to mind is I love the saying that you know you’re never going to have enough until you feel you are enough. So it actually your, you know your self worth is what drives like inner. Sorry, outer follows inner. You know how we feel about ourselves inside, what we believe about ourselves in our own sort of sense of worth and value. That is what is going to drive, you know, the manifestation of the external world. So we just have it so far around. You know the wrong way. We think it’s as more. I think it’s that whole thing about be do have rather than have do be. And yeah, what was the other? There was something else I was going to say there. What did go back to your? What was your last?

Ellie GoodeHost48:16

comment on that, just with the women, the woman earning more than the man and putting the hard word on him to sort of just just the reversal of gender scripts, I guess, yeah, in different relationships.

Anna WalkerGuest48:26 – Financial Mentor

Yeah, absolutely so that’s, that’s kind of the societal imprint right. That’s the conditioned imprint that we have as a society. So there’s a lot of work, you know, in this, in this kind of money consciousness world, you know, one of the biggest things is, you know, let’s bring awareness to this. But then the next steps are we really need to kind of help edge it. We need to make financial education, you know, a core part of the system. You know it’s one thing, as I said, it’s kind of you get your magician right. It’s like, okay, I’m going to transform on the beliefs and all of a sudden I’m like this, this manifesting sort of you know I’m going to manifest all the abundance that I like, but actually we still need to take action. And in order to take action, we need to understand we all need to be educated on basic financial principles. We need to understand, you know, what the compound interest and the impact of saving, and also we need to learn that that we also need to learn that we don’t need to wait until we graduate from high school and go get a university degree in order to go out and earn money.

49:21 Anna WalkerGuest – Financial Mentor

Children now are learning at a young age. You know that they can through using their very creative you know their absolute, their creative capacity to start thinking about ways that they can just create value and earn money off the back of that. So you know that’s another thing I’m really passionate about is, you know, living in this society which we’ve got this kind of cost of living crisis and geez, the financial system God knows what’s what’s going to happen over the next few years. Every everything is shifting and it but particularly for young people, it’s become a very challenging. You know, the wealth gap continues to widen, and so the possibility of them having owning their own homes and things like that becomes, you know, more of a challenge for them.

50:00 Anna WalkerGuest – Financial Mentor

So we don’t want them thinking that I have to wait it’s like I follow this linear steps in order to earn my badge, to go and get make money. No, you’re a money making machine. Like you know, you’ve come into the world with these gifts and these talents and ideas. Use those, encourage them, and if that is, if that results in the creation of money and wealth, well then it’s just that’s verifying that what you’re doing is contributing and adding value, and so if we can teach kids this mindset early on and then give them the tools through education, not just to learn how to count money it’s not about accounting, but it’s actually how to the value of money and the possibilities that they can create. You know the possibility, the life that they can live and the things they can do should they, you know, make and grow and create and sustain their wealth. You know what a different world, what a different kind of you know possibility or upbringing for them.

50:49 Anna WalkerGuest – Financial Mentor

It also takes the financial pressure off us having to carry them through, you know, school and and homes and things.

Ellie GoodeHost50:54

So, yeah, so that education and literacy pieces is really, really important, in addition to this kind of you know, understanding the minds that around it it’s like, yeah, it’s like it’s balancing, I guess, the practical or the pragmatic kind of action oriented education piece with the emotional piece and the self belief and the and the confidence I mean. It reminds me of, I think, steve, Steve cybold or I don’t know how you say his last name, but how rich people think he wrote a book and basically the whole premise is if you want to make more money, just solve a bigger problem. And for me it was. It was just such a light bulb moment at the moment because he was like you know, people, the rich people out there, they’re just solving big problems for people and then people are paying them for it. And for me that was like, oh cool, that’s so simple.


And you know, I think you know, in today’s day and age, you know, we have, you know, especially like my generation, we have so many tools and we can work online. And I think you know, just the last few years have showed us just, you know, the freedom of working remotely. And part of, you know, part of my journey was moving to Peru and being able to work online and and money in a country where, you know, the cost of living is a lot lower and the taxes are a lot lower, and so you know there’s a lot more financial stability and opportunity. You know for the future, and so you know it’s. It’s yeah, for me it was realizing. You know there’s other options, there’s other opportunities and possibilities to generate wealth that are not in that traditional kind of you know, boxed in way of thinking that society tells us we have to do.

Anna WalkerGuest52:22 – Financial Mentor

So it’s like finding creative solutions. You’re finding creative solutions to creating wealth, right, yeah, absolutely Right. It’s moving away from that linear pattern that we’ve been taught to actually, hmm, so, yeah, no, that’s great, and actually just on that, one thing I also love is this idea that there’s kind of five ways that we make money right, and you can. You know you can work for somebody else and admittedly, I’m doing that as well on the side right now but you know you can work for somebody else and earn an income. You can win it, which is probably less likely. You can steal it, which is illegal. You can inherit it, which, again, is probably less likely, and you don’t ever want to rely on inheritance. Or you can go out in the world and you can create it, and that’s why we talk about, you know, becoming a creator of your own kind of financial destiny, because people like you and all these wonderful entrepreneurs in the world are actually realizing, you know, the way that true wealth is created.

53:11 Anna WalkerGuest – Financial Mentor

It’s not by printing money, hello America, like. It’s not by, you know, in falsely inflating, and it’s not through the recycling of money, which is the inheritance and the winning, and that that’s just money that exists, but it’s actually by going out and tapping into your own kind of innate gifts and talents and potential. You know they say chase potential, not necessarily passion. I think you chase both in my view. But you know it’s about creating new wealth and new value for others, and in whatever form that may be. You know we talk about money as the physical thing, but it’s not. It’s actually just a perceived value of, you know, a good or a service or or thing, and that that comes in infinite forms. So it’s breaking that, yeah, really just breaking those traditional, yeah, the traditional kind of views or I’m lost, you know the word, I can’t find the word but the conditions, sort of beliefs and patterns around it.

Ellie GoodeHost54:08

Yeah, yeah, it’s, it’s really cool, just like coming back to just just creating something of value for people and then being paid for it. You know it’s, you know you can, you can, just at the simplest form. It’s like it’s really really quite beautiful, just, you know how can we contribute, how can we create value for people and and that takes time sometimes to figure out and and all of that, but it’s, it’s really. Yeah, it’s just really interesting to come back to that premise, yeah, but I wanted to ask about you mentioned about feeling, I guess, unsafe around around money and love.


How, how did you sort of, I guess, come to that conclusion? Because, yeah, I find safety just to be, I guess, to sort of preface this. Yeah, just something I’ve learned in my own journey and just working with emotions is it seems like so much of our human nature comes back to safety. And if we don’t feel safe, you know whether that’s with money or relationships or, you know, in certain social situations or work, like it doesn’t matter what it is you know we’re going to act out in certain ways, and so I think safety just is such a big core piece of who we are. So I’d really be curious to hear a bit more about that.

Anna WalkerGuest55:18 – Financial Mentor

Yeah, and I think that for me it’s been a bit of a journey to really understand that. It’s been partially through my own, you know, learnings in this, but also through the people that I’ve worked with. And again, you know, there was a woman who who kind of shared with me just the other week actually it was a really big kind of revelation through her and she and this was outside of our chat, but because you’ve been doing the kind of money work and all sorts of other work alongside it, you know it was just waking up to associating. You know, when you come in a family where kind of money and love are like this, you start to associate having money with being lovable and not having money is not being being worthy. And so I’ve. And so through that I can recognize that. You know, I can see that my self worth, or my identity, my self worth, has been for a long time tied up in in in what I do and what I’m earning and things like that.

56:13 – Anna WalkerGuest – Financial Mentor

Because, look, going on the entrepreneurial journey which I did, stepping out of corporate as wonderful as an, exciting as the being that was really difficult for my nervous system, really challenging because I didn’t have steady income coming in. You know there’s a period after. You know it takes a long time, you have to invest a lot and trying to get a business off the ground for a long time, all my fears, all of my fears came up fear of being seen. You know I’ve really struggled with social media and using my voice. I’ve. You know I can work for somebody else and work my butt off and and you know absolutely, but then actually having to value myself enough to put the time in and put my, you know, put my needs forward, that’s that’s been thrown up for me. And and the insecurity that I’ve felt around not earning an income or not earning much of an income for for a while and then starting to see savings started to plead, like what that did for me physically and kind of mentally. You know the signs, the fear and the worry and constantly worried and and losing confidence. All those things happened.

57:10 – Anna WalkerGuest – Financial Mentor

So that really showed up for me and I’ve had to really examine that because I realized that that having those financial foundations which I’m also going to say are partially founded, you know we all having financial security and financial foundations is is important, like it’s support. You know money is important in the sense that it supports us across all pillars of our lives. You know you’ve got money in order you can look after yourself and stay healthy and look after your family. Money so you can show up in the world and do be, give, have in the way that you want to and how you can contribute. So it is important supports our health, our relationships and everything we do, because we live in a society which is based on economic principles, at least today, but then, on the other hand, placing too, placing too much emphasis on that can it just becomes this, this continual pattern of like it’s never enough and I’m never enough.

57:59 Anna WalkerGuest – Financial Mentor

So I started to recognize that and also through, as I said, through some of the people that I’ve worked with, to see where they have really, where a lot of their value and self worth has been tied up in in in money, or or one side of it.

58:13 Anna WalkerGuest – Financial Mentor

Which I thought was really interesting is when, when, when we get to a certain amount, we can’t seem to rise above that, because we might associate money and I think I’ve also associated this a bit is associating money with abandonment, because you know my parents, the cycles they went through and then when there wasn’t enough money or when there was, you know, then dad left and these sorts of things happen and so you start to associate it with these emotional events that happen in your life, and so there was some of that running through it as well. So, yeah, that’s kind of how I’ve become aware, as I said, through the, through the coaching and understanding the process, through working with other people, that particularly I’d say in this work, being in the entrepreneurial space and having to see all the money fears that pop up because I haven’t had that constant undercurrent of income to support me the whole way through. So, yeah, still plenty of work to do.

Ellie GoodeHost59:01

Yeah it’s, it’s good, like it definitely brings up all this stuff to come out. Yeah, it’s cool, it’s cool, amazing, and sorry you go.

Anna WalkerGuest59:11 – Financial Mentor

No, I was just gonna say I think where I’ve got to today is because I know that I still got work to do, and that is I’ve. I’ve recognized that, look, I do like this, the, the. I’ve now created, I guess, an environment where I’ve got that kind of steady income coming in. But this is the work that I want to do and I’m going to gradually build this up. So, rather than give everything up, which is probably the full the gamut, give everything up and walk away, it’s now. Let’s keep that into place, because that is really foundational.

59:37 Anna WalkerGuest – Financial Mentor

Also, I can reach more people and I still actually really do love that work. But also I can bring this in through the back end and, you know, through conversations with you and through, ultimately, I’ll start to write more content again and just really getting the word out and writing and sharing the word. It’s my way to contribute, and without focusing on the financial outcome of it, but rather the contribution that I’m making. That will probably come. You know, that’s what the magician would say is just focus, focus on your gifts and what you’re here. You know what you’re here to do and contribute in the world and and that ultimately, that ultimately all will be delivered in the in the way it should. So so, yeah, so that’s kind of my new, my new attitude. But I am putting in those kind of protective platforms as well To keep me feeling safe.

Ellie GoodeHost01:00:20

Yeah, and I think that’s really important because if you feel, if you’re operating from a place of safety, like safety is abundance, in a sense, you know, whereas unsafe, to your insecurity, is scarcity, and so to be coming from that, that place of safety is really cool, yeah, awesome, and so so, almost sometimes, for people who want to say connect with you or find out more about your work with you, where can they reach you?

Anna WalkerGuest01:00:42 – Financial Mentor

Thank you. Yeah, so I am called Bilancia wealth and Bilancia is Italian for scales or balance. That’s my philosophy to kind of all things, as you know, balance and prosperity, and, and you know, financial and personal prosperity. So, b I L A, mc, I A dot com, and also just Anna [at] Bilancia wealth, if they just want to get in touch. So, yeah, yeah, definitely reach out.

01:01:03 Anna WalkerGuest – Financial Mentor

You can do this money type quiz you can do on my website. It’s called take the discover your money type quiz. So if you’re interested in those archetypes, you can certainly log on. And yeah, and, if you want to subscribe to my newsletter. Haven’t written much in the last month but I’ll be getting back on that board and and yeah, really excited to continue to spread the word and and and help others, you know, bring more awareness to their kind of financial, their potential, their financial potential, but it’s also their, their personal potential. So, yeah and yeah, and, at Balancia wealth Instagram.

Ellie GoodeHost01:01:35

Awesome. Well, thank you, anna, so much for coming on the podcast. It’s been a really really cool conversation, so thanks for giving up your time.

Anna WalkerGuest01:01:41 – Financial mentor

Thank you so much, ellie. Thanks for the invitation. It was really great chatting with you. Enjoy, I’m a little envious. Happy for you.

Ellie GoodeHost01:01:54

That’s a wrap. Thank you so much for listening and if you haven’t already, please subscribe and follow the podcast to get notified anytime new episodes go live.

Leave a Comment