The results of my *top-secret* email marketing investigation 🕵️♀️
And by top-secret, I mean, not-a-secret-at-all...
I just wanted to sound mysterious ... 😅
You get it ... right?
Ok, ok, I'll drop the "mysterious" act...
I was just trying to have a bit of fun 👻
Here's the deal --
I sign up to new email lists every week.
Because I LOVE receiving discount emails from random businesses.
I gotta get my fix of free PDF downloads 💪
I print them all out, frame them, and stick them on my wall.
They're like heart-warming love letters 💌
Food for the soul.
You're probably thinking...
"WTF, this chick is crazy. Who willingly signs up to email newsletters these days?!"
Ok, let me explain... 😉
I have nothing against free PDF downloads.
Some of them are actually quite good.
I've even used them myself.
But back to your original question:
Why would I *willingly* sign up to various email newsletters in my spare time?
One word: research
I want see what other businesses are emailing to their lists.
I want to see what the competition is putting out into the email multiverse.
I want to see what's working.
And what isn't.
So I can beat my competitors (and my clients' competitors) at their email game 😎
Business is a competition, and only the fittest survive 🔥
So what did my *top-secret* email investigation reveal?
1. Offer discounts
2. Start their emails with "Hey [Name]"
3. Have the same (or very similar) subject lines
4. Are in need of some fresh humour and entertainment
5. Are devoid of shockingly good stories that steal your attention (and make you want to salsa dance in your seat) 💃
6. Are over-formatted with pictures and coloured borders
7. Only email their list 1-2 times per week (or less)
You'd *gasp* 😱 if you knew how many businesses do these things...
Most businesses approach email marketing the same way.
So most businesses get the same, vanilla results 🤷
Which is a huge problem because it means ... your emails are getting lost in the masses.
You can write the best discount emails in the world --
But if they look and sound like everyone else's?
You won't stand out.
And if you don't stand out?
Your emails won't get opened.
Which means ... You'll be missing out on sales.
Your emails will get deleted 😳
Marked as spam.
You get the idea...
What you put into email marketing
is what you get out.
Just like anything.
If everyone is doing 'x' ... you need to do this: 🤯
Yes, that's right.
You need to BLOW
Explode their realities.
Delight them into buying.
Provide an incentive to open your emails.
... And I'm not talking about offering another discount.
People want to laugh.
People are curious creatures.
... And you can use this in your email marketing strategy 🤠
After all, why do you think so many people binge Netflix and TikTok videos?
Because they're entertaining.
People don't want to be sold to.
They want to be entertained.
If you can do this ... people will buy whatever you're selling ... because they like you.
The whole point of email marketing is
to build an authentic relationship
with your list.
It might be a bigger investment in the short-term, but you'll make WAY more sales in the long run.
People will end up buying more from you because:
1) They'll consume more of your emails (so your brand will be front of mind)
2) They'll trust you (you have a relationship with them)
3) They'll associate positive feelings with you / your brand (you're making them laugh and feel good)
Attention spans are getting
shorter and shorter.
You need to *interrupt* the pattern.
You have to be different to everyone else out there, and grab your reader's attention.
Take it by force.
Be so good ... they can't ignore you.
(*Hat tip* to Cal Newport)
People are always on their smartphones, scrolling through social media.
People are being entertained everywhere... except in their email inboxes.
Which means there's a HUGE opportunity with email marketing.
It won't last forever.
The market will
catch up ... eventually.
Imagine if your customers binged your emails every single day...
Imagine if your emails were so captivating ... people shared them with friends, family, and their annoying colleague Lisa...
Imagine if your emails were more addictive than the latest Stranger Things series...
You could double, triple, or even
quadruple your sales.
More emails opened = more click-throughs = more sales.
Double your email open rates ... and you can double your sales.
You have three options (all of which are 100% fine):
1) Keep doing what you've been doing
2) Try and figure this out yourself
3) Engage an expert email marketing strategist to do it all for you. Why? So you can get back to doing other, more "important" things... 🔥
Here's the deal:
I like to work with clients in the sex, health, relationships, or music industries.
I like to work with businesses who are provocative.
Creating killer content (not actual killer, just, y'know ... "cool").
If you're outside of that - you can still apply to work with me - and I'll see if I can help.
To get on the short-list...
1. Tell me why you're passionate about your business
2. Tell me how your products / services make people's lives better
3. Tell me why you want to work with me (I mean, there's tons of incredible email marketers out there, I'm not the only one).
I only work with businesses that
align with my values.
If you want to get in touch...
Email me at: ellie (at) sexmoneyrage (dot) com
... and include your answers above.
And if you want your submission to stand out, tell me your favourite Sex Money & Rage podcast episode 😇
I'll get back to you quicker than you can say 💋🤑🤬
(Aka Sex Money & Rage).